Few activities in business are done just for the hell of it. The drive for profitability means most business activities should deliver a return on investment (ROI). This is no…
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Monthly Archives: March 2014
Our digital culture has put visual communication front and centre of corporate communications. Consider the popularity of YouTube, SlideShare and Facebook and their role as powerful corporate promotional tools. Who…
Back in 2005 at a Web Directions conference I was enjoying a beer with John Allsop, author, developer, conference organiser and many things besides. I remember clearly that John said…
As the Internet matures it is becoming harder for your online advertising to be seen above your competitors. Google Adwords is certainly the king of Pay Per Click (PPC) online…
Social media is transfixing many organisations as they grapple with a digital economy entering its secondary to tertiary phase. The drive to net the benefits of the digital economy is…
Social media marketing is possibly one of the fastest emerging influencing tools in business today. And with good reason – when it is done right it can add big dollars…
It’s no surprise that Facebook is set to continue growing in 2014. But in what direction and what does that mean for your business? Yes teenagers ARE using Facebook less…
Snapchat has become hugely popular way to send untraceable messages that self-destruct. So much so that it has captured the imagination of the corporate world keen to try this non-permanent…
Email is the lifeblood of business. It will always have a role to play in the corporate environment but new ways of communicating are also making inroads such as social…
The fast-evolving digital economy has created a somewhat confusing marketplace for digital marketing and production services. It can be hard for businesses to select the right agency to manage their…
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