Monthly Archives: April 2014

Early website design reflected design styles that were more about attracting visitors than retaining them. As a result, styling was sometimes overblown and undisciplined. Today as communication over the internet…

The need to determine the return on investment (ROI) of any business expenditure permeates the entire corporate world. It has been the monkey on the back of the “softer” parts…

The digital age has not only changed the way business functions it has also upturned the principles that underpin digital communications that make it all possible. Imagine a website without…

Whether you want to streamline the selection process of a new agency or need to brief an existing agency, you can save time and money with a comprehensive brief. If…

The internet is a big place. There is a lot of content to search, rate and present to online searchers. Netcraft’s April 2014 Web Server Survey

Crisis management is a well known discipline within corporate communications which swings into action when things go seriously wrong. With social media now permeating every aspect of business, crisis management…

Information on prospects and customers has long been the lifeblood of the sales process. With intelligence into what the competitors are doing, what the prospect really wants and customer experiences,…

You may have heard the term content personalisation. It seems self-explanatory but what is it really all about and how can it help your business? Marketers have always talked about…

As social media becomes an everyday reality for more people around the world it is set to take on a bigger role in the tertiary education sector. Most students today…

Blogging has become an integral part of business communications. It’s come a long way since 1997 when the term weblog was created by Jorn Barger. Since then the internet has…