Humans learn and communicate through storytelling. The narrative we use to reflect our life experiences is what makes us unique.
Social media was originally devised to augment that process. Its very name shows the compelling appeal of collaboration.
Business has taken to social media as a powerful way to communicate with stakeholders. And it works a treat.
That’s because social media is a wonderful way to tell a brand’s story. Once your brand has its own narrative and personality you can reap the benefits of brand awareness.
Here’s a few ways for your business to put life into your brand via social media.
1. Develop your own narrative
Consider what is the heart and soul of the offering your business provides. Not the features and the widgets but the reason that people engage with you. Define it and nurture it as if it was your own personality. That will lead you to the right corporate narrative to be nurtured through social media.
2. Synthesise your values
Find an authentic voice that can convey your narrative over time. It must reflect your organisation’s value proposition and have sufficient authenticity to bring your brand to life.
3. Flatter to befriend
Brands that boast of their own importance don’t do so well in today’s media-saturated age. Instead try appealing to your target audience with a flattering vision of themselves. In other words coax them into engaging with you.
Social media has helped many business achieve greater brand awareness. With a bit of corporate-soul searching yours can too.
Fatpublisher provides advice and fully managed social media services to our clients. If you are interested in finding out about our social media packages, please contact us.
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