With the amazing array of graphic options used in web design it’s no wonder that the venerable art of type – typography – is not top of mind for those commissioning business websites.
In the traditional forms of printed, physical communications the choice of typefaces was known to be very important.
With the rush to get online many businesses may not be aware that typography is also very important in the digital realm.
In fact it can make the difference between losing a visitor and keeping them on your site.
While you may not be charged with designing your online communications it’s worth understanding the principles of typography so you can oversee the success of your website.
The Basics
Type works as an integral part of the design of a website. There are two main types to choose from: serif (with fancy little details at the end of the stroke) and