We can’t imagine life without websites now. We expect that all companies would have a virtual presence and it seems odd and old fashioned when they don’t.
A lot has changed since the advance of the internet some 25 years ago but good design principles endure.
Here are some to consider for your business.
1. Seconds to impress
You have as little as five seconds to convey your messages to an online visitor. This means content is key. Be clear and concise. Use short sentences particularly on your front page. Also update the content regularly.
2. Call to Action
Provide a clear call to action – make it easy for people to contact you or request a quote.
3. Social Media
Make it easy for visitors to engage with you via social media.
4. Navigation logic
Make sure your website has a logical flow and that users don’t have to work hard to find the information they need. Ensure the content addresses customer needs and benefits and doesn’t simply talk about features.
5. The power of the image
Use video and infographic to engage the audience.
6. Start with SEO from the outset
It is best to optimise your website for Search Engine Optimization (SEO) right from the outset if possible. Determine your optimum search terms and feed them into the very fabric of the site such as title tags and URL chains.
Your website is a key marketing tool and deserves your ongoing attention to ensure it is optimised to help you build your business.
Fatpublisher develops and designs responsive websites for our clients. If you are interested in making your website responsive, please contact us.
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