All posts by Brad Pollard

Smartphones have extended our conception of connectivity creating an appetite and an expectation of 24/7 digital contact. Mobiles without internet now seem like the dumb terminals of the pre-internet computer…

Is your business using Facebook as part of your marketing mix? Great! As the online economy continues to mature its functionality is merging somewhat in subtle but important ways. Take…

Businesses are always looking for ways to stand out from their competitors. It’s getting harder and harder to do that today as most now have an online presence. Google Adwords…

Social media and its power to expand your customer base has been grabbing a lot of mindshare amongst businesses and marketers. That’s understandable given its reach and immediacy but email…

The online world is getting crowded and it’s getting harder to be found online. Business needs to pull out all stops to ensure that it is found when its stakeholders…

When Sydneysider, Tessa Durack moved to Darwin several years ago little did she know that the experience would lead to her owning and running a successful online women’s apparel business….

Many businesses handle their own email marketing inhouse, with varying rates of success. Others seek to grow their business – irrespective of their size – by outsourcing to experts –…

Your business needs to be found online by your target market. You also need to have a user-friendly online presence. These two principles should underpin your online marketing strategy. One…

It can be seven times more expensive to acquire a new customer than it is to retain an existing one. This makes customer retention a smart practice. Enter social media,…

We all know a picture is worth a thousand words and many businesses appreciate the importance of compelling online visuals. With more companies using social media, the competition to be…