All posts by Brad Pollard

Email marketing is a popular means of promotion and its use is on the increase. This is because it represents a very effective means of online communication. Email campaigns can…

How much is too much? How many Facebook posts, how many Tweets or images on Pinterest posts are just right? Unlike traditional advertising that has developed various metrics to determine…

Millenials or Generation Y are already making their presence felt in the workforce and will soon be a dominant force in the global economy. Born in the early 1980s to…

The Twitter realm is a busy place. It can be hard to stand out in a vast ocean of text online, especially given each Tweet is so short. As a…

The social media landscape is a volatile place. Just when commentators proclaimed that Facebook had lost ground in the youth market, a new survey shows that Facebook is holding its…

Fat Digital had created the original Ethos corporate website some five years earlier which had served the company well. Over time Ethos determined that a more effective way to offer…

Bowermans Office Furniture has seen a steady growth in its sales figures since the implementation of the comprehensive Google Adwords strategy supplied by Fatpublisher. The company has experienced an improvement…

Shopping cart abandonment is a nightmare for online retailers. Many customers place items in the shopping cart without completing the purchase for a variety of reasons. The global rate of…

Pinterest, the online scrapbooking platform is growing in popularity with many businesses now adding it to their online marketing strategy. Semiocast, a social media research firm, showed that Pinterest had…

Some businesses have not yet added Google Adwords to their marketing mix. Unfortunately, this means they are missing out on an important promotional opportunity that can also provide a competitive…