All posts by Brad Pollard

Is your business fully across the mobile digital economy? If not you may be missing out on a whole big slice of your target market. In February this year Gartner…

Organisations that overlook the importance of a clean mailing list are putting their businesses at risk. Good list hygiene avoids damage to your brand and your reputation with Internet Service…

Did you know that your business is sending a little emissary out with every email? Yep, every time you send out an email your company is sending out a digital…

Today websites are an integral part of a business. They are effectively your ‘shopfront’, your point of sale and one of the best means to influence stakeholders. So it’s advisable…

Early website design reflected design styles that were more about attracting visitors than retaining them. As a result, styling was sometimes overblown and undisciplined. Today as communication over the internet…

The need to determine the return on investment (ROI) of any business expenditure permeates the entire corporate world. It has been the monkey on the back of the “softer” parts…

The digital age has not only changed the way business functions it has also upturned the principles that underpin digital communications that make it all possible. Imagine a website without…

Whether you want to streamline the selection process of a new agency or need to brief an existing agency, you can save time and money with a comprehensive brief. If…

The internet is a big place. There is a lot of content to search, rate and present to online searchers. Netcraft’s April 2014 Web Server Survey

Crisis management is a well known discipline within corporate communications which swings into action when things go seriously wrong. With social media now permeating every aspect of business, crisis management…