All posts by Brad Pollard

Information on prospects and customers has long been the lifeblood of the sales process. With intelligence into what the competitors are doing, what the prospect really wants and customer experiences,…

You may have heard the term content personalisation. It seems self-explanatory but what is it really all about and how can it help your business? Marketers have always talked about…

As social media becomes an everyday reality for more people around the world it is set to take on a bigger role in the tertiary education sector. Most students today…

Blogging has become an integral part of business communications. It’s come a long way since 1997 when the term weblog was created by Jorn Barger. Since then the internet has…

As more businesses become involved in social media there is a lot of potential to use social media to add to the total sum of organisational knowledge. A buzz word…

Web analytics is bigger than ever as it gives businesses important insights into online behaviour. Armed with this information on your target audience you can build your digital strategy more…

With more and more retailers going online it’s important to stay across emerging trends in ecommerce to ensure your business stays ahead of the curve. Ecommerce is here to stay…

In a litigious and careful corporate age most businesses are aware of the need for proper governance and strive toward a best practice paradigm that reduces risk. When social media…

With the amazing array of graphic options used in web design it’s no wonder that the venerable art of type – typography – is not top of mind for those…

Few activities in business are done just for the hell of it. The drive for profitability means most business activities should deliver a return on investment (ROI). This is no…