Smartphones have extended our conception of connectivity creating an appetite and an expectation of 24/7 digital contact. Mobiles without internet now seem like the dumb terminals of the pre-internet computer…

Is your business using Facebook as part of your marketing mix? Great! As the online economy continues to mature its functionality is merging somewhat in subtle but important ways. Take…

Businesses are always looking for ways to stand out from their competitors. It’s getting harder and harder to do that today as most now have an online presence. Google Adwords…

Social media and its power to expand your customer base has been grabbing a lot of mindshare amongst businesses and marketers. That’s understandable given its reach and immediacy but email…

The online world is getting crowded and it’s getting harder to be found online. Business needs to pull out all stops to ensure that it is found when its stakeholders…

When Sydneysider, Tessa Durack moved to Darwin several years ago little did she know that the experience would lead to her owning and running a successful online women’s apparel business….

Many businesses handle their own email marketing inhouse, with varying rates of success. Others seek to grow their business – irrespective of their size – by outsourcing to experts –…

Your business needs to be found online by your target market. You also need to have a user-friendly online presence. These two principles should underpin your online marketing strategy. One…

It can be seven times more expensive to acquire a new customer than it is to retain an existing one. This makes customer retention a smart practice. Enter social media,…

We all know a picture is worth a thousand words and many businesses appreciate the importance of compelling online visuals. With more companies using social media, the competition to be…

Email marketing is a popular means of promotion and its use is on the increase. This is because it represents a very effective means of online communication. Email campaigns can…

How much is too much? How many Facebook posts, how many Tweets or images on Pinterest posts are just right? Unlike traditional advertising that has developed various metrics to determine…

Millenials or Generation Y are already making their presence felt in the workforce and will soon be a dominant force in the global economy. Born in the early 1980s to…

The Twitter realm is a busy place. It can be hard to stand out in a vast ocean of text online, especially given each Tweet is so short. As a…

The social media landscape is a volatile place. Just when commentators proclaimed that Facebook had lost ground in the youth market, a new survey shows that Facebook is holding its…

Fat Digital had created the original Ethos corporate website some five years earlier which had served the company well. Over time Ethos determined that a more effective way to offer…

Bowermans Office Furniture has seen a steady growth in its sales figures since the implementation of the comprehensive Google Adwords strategy supplied by Fatpublisher. The company has experienced an improvement…

Shopping cart abandonment is a nightmare for online retailers. Many customers place items in the shopping cart without completing the purchase for a variety of reasons. The global rate of…

Pinterest, the online scrapbooking platform is growing in popularity with many businesses now adding it to their online marketing strategy. Semiocast, a social media research firm, showed that Pinterest had…