Is your business fully across the mobile digital economy? If not you may be missing out on a whole big slice of your target market.
In February this year Gartner research found that 967.8 million smartphones were shipped in 2013, an increase of 42.3 per cent from the previous year.
That’s a lot of small mobile screens that require a different approach to content provision.
The new competitive edge lies in how well you provide mobile information to your target stakeholders. Your online traffic data is probably already reflecting this.
As mobile devices will have an impact on all areas of the digital economy including site design and SEO, your business needs to stay across those trends.
Here are some considerations for you to consider.
- Body clock – the online experience is now a potentially 24/7 interchange. What does that mean for your understanding of the buying behaviour of your target market? Do the old rules still hold?
- SERP war – At some point Google will start punishing sites that are not mobile friendly. This will hit your Search Engine Results Pages (SERP) outcomes.
- First point of contact – in the the future, that important first impression with a prospect or a customer will most likely be via a mobile device. You can’t risk it being a clunky and frustrating experience.
- Online behaviour