Content marketing has become an important part of marketing with good reason. Google has been rewarding original content for some time and will continue to do in an effort to improve the quality of search results. This means the quality of your content is more important than ever before.
In parallel or perhaps, as a result of this push, SlideShare has grown from strength to strength. It started out as a means to share presentations online but has grown to become one of the top 120 most visited sites globally. It should now be regarded as a powerful content marketing platform used by a wide variety of industries.
The name harks back to its origins as a way to share slide presentations. Today all sorts of digital content can be shared on this platform including webinars and videos.
Is your business using SlideShare? If not you should consider adding it to your online marketing mix.
SlideShare is organised like a directory. It’s fast to learn and use. What’s not to like?
In addition, SlideShare has several important benefits that businesses should know about.
1. Targeted audience
SlideShare delivers a targeted B2B audience that is actively seeking business related content. Why not yours?
2. Improve your page ranking
As with any digital asset, SlideShare can contribute to your page ranking based on the keywords and phrases that are used. So don’t overlook the importance of keywords in your next SlideShare presentation. As a minimum ensure you use your keywords in the filename in any file that you upload and in the title and descriptions.
3. Build awareness
As a high-traffic site, SlideShare is an excellent way to build awareness of your company and its products and services. Leverage the potential of this audience by integrating the content of your presentations within your social media pages and website.
4. Generate leads
ShareShare can help your lead generation efforts as it enables you to insert forms at the end of your presentations to capture lead information when people opt to download your presentation.
Fatpublisher provides content marekting and social media services to our clients. If you are interested in finding out about our services, please contact us.
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