Social media marketing is possibly one of the fastest emerging influencing tools in business today. And with good reason – when it is done right it can add big dollars to a company’s bottom line. No wonder everyone is scrambling to apply it to their business. But if marketing specialists are flat out keeping up, what chance do SME organisations have in staying across the trends?
Here’s an overview of what to watch out for.
1. Pictures tell the story
More graphic software will be used to communicate messages that can be shared on social media.
2. Social gets friendlier
Social will live up to its name and will be used less for overt selling and more for adding value such as entertainment and discounts.
3. Automate and grow
Automation will step in to alleviate many time-consuming tactical tasks, freeing staff to concentrate on user engagement strategies.
4. The power of LinkedIn
LinkedIn will rule the way business networks and communicates.
5. Content – the King gets promoted
We all know content is important. The quality of your company’s digital content offering will be paramount in the future.
6. It pays to be social
More social media campaigns will be conducted through paid means such as those already available via Facebook’s database capability for improved targeting.
7. Engaging, interactive content
Static content is dead – long live content that engages and interacts with the user.
8. Hitting the target with Google+
Google+ will be used more to create strong communities to help companies target stakeholders more accurately.
Fatpublisher provides advice on social media management