Email is the lifeblood of business. It will always have a role to play in the corporate environment but new ways of communicating are also making inroads such as social media.
Social media in effect has digitised (and energised) traditional relationship selling that hinged on ‘people-contact’ to yield dividends down the track. As a result, it has its own value proposition for businesses seeking to attract and retain customers.
So what are the relative strengths of each style of communication?
Let’s first have a look at email and its benefits:
1. Mailing lists can be generated quickly and easily
2. Can be easily integrated with customers
3. A low cost form of direct marketing
4. Easy to measure ROI because campaigns can be readily tracked
5. Allows business to ‘push out’ to customers rather than ‘pull in’ by waiting for customers to contact them
6. Generates repeat business
7. Is a consensual form of marketing by virtue of its opt-in features
Social marketing has its own attributes including:
• Low cost
• Measurable
• Potential for garnering a huge audience
• Enormous networking capability
• Interactive
• Great for creating brand awareness
• Aids search engine ranking
However, an important consideration before embarking on social media is to consider the capacity of your business to regularly update content.
It’s important to consider your business realities, your customers and prospects before deciding on the right mix of these two powerful business communication modes.
Fatpublisher provides social media management services to our clients. If you are interested in finding out about our social media packages, please contact us.
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