Panda 4.0, the new release of the Google algorithm is now well out of its cage. As it starts to make its way through search results Panda 4.0 will reward quality content and push sites with lesser quality down the page. As a result, original content is more important than ever before. How will your business cope with the need to produce quality content to ensure search engine success?
The marketing department of many organisations is relatively under-resourced. The need to create original quality content in order to rate well on page searches is putting these areas under even more pressure.
There are several ways you could address the situation including complete outsourcing, partial outsourcing and the development of in-house capabilities.
For now, let’s review the top line issues that you should consider before you embark on your content improvement path.
1. Marketing Plan
It should begin and end from your marketing plan. No short cuts. What are your business aims? Have these been reflected in your marketing plan? Who are you trying to appeal to online and why? No updated marketing plan? It’s time to fix that upfront.
2. Timeframe reality check
The creation of content is a long-term undertaking. Your business should plan for the long haul with a comprehensive plan for content production. Sporadic (if enthusiastic) bouts of writing won’t work over time. You will need to document the process via a schedule or calendar to both plan and track content creation to keep your site rating well.
3. Knowledge – your best asset
You know your business best. Apply the corporate knowledge you have developed over time. Aim to harness all that corporate knowledge to provide value to those you want to engage with online.
For an overview of the changes expected from Panda 4.0 see our blog.
Fatpublisher provides Search Engine Optimisation (SEO) services to our clients. If you are interested in finding out about our SEO packages, please contact us.
]]>