As more businesses participate in the digital economy it is becoming harder to get your message across effectively in a crowded online marketplace. Sure, SEO helps you to be seen but perhaps it’s time you considered the power of the image and the role it can play in bolstering your online presence.
When we come across a clear, concise graphic that informs us, we are drawn to it as a reprieve from all the text-based content online.
To help cut through the noise businesses are increasingly using infographics – a graphic way to communicate information. These can present complex information simply or reinforce simple messages effectively – in fact there’s no end to their application.
Although search engines don’t recognise the infographic as it is a graphic file (not text) you can still generate SEO value if it is shared widely. In fact, they are increasingly used as ‘link bait’, attracting people enough to pass them on. The principle is that down the track there will be inbound links back to your website as the infographic continues to be shared.
All this hinges on the quality of the infographics. Unsurprisingly people will not want to share obscure, hard to interpret graphic files. Quality will always be paramount.
Although it does takes a bit of effort to distil complex information for an infographic to make it work, in such a ‘noisy’ place as the internet perhaps you should consider it as part of your business communications strategy.
Fatpublisher is now designing and developing innovative websites for our clients. If you are interested in making your website responsive, please contact us.
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